In this free course, get insights, stories, and pragmatic suggestions on:

• How to build messaging and a brand that’s compelling, unique and will speak directly to your audience;
• What it means to serve rather than sell;
• Precisely targeting your markets through persona development and empathy mapping (and why you don’t need a big marketing budget to get your message out);
• Exploring shadow beliefs and stealth behaviors that can keep your business growth in stall mode;
• Inspiring stories from small businesses, creatives, nonprofits, and solopreneurs about how they have carved out their authentic niche;

…and finally, practical tips on how to build your email lists, grow traffic to your website, and create alluring content that will magnetize your market to you.